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A Field Guide to Ethnography for Design

A beginner's guide for engaging in ethnographic research to generate new design opportunities

"As a researcher, it is your responsibility to be true to the stories you hear in the field. Treat them with respect and maturity. As you share their stories, stick with what you heard in the context in which you heard it. Observations in the field drive our eventual design narrative - not the other way around."
Excerpt, "Respect the Stories"
from A Field Guide to Ethnography for Research

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